Send TikTok the outcomes behind your creative momentum.
TikTok signal view
CompletePayment is prepared for server-side feedback.
Outcome
CompletePayment
Event source
Server
Value
$54.80
TikTok Events API
server-side delivery
Event
mapped
Value
attached
API
sent
Connect creative momentum to the outcomes that actually paid off.
event selected
Nitoriq outcome
signal shaped
Payload prepared
platform learns
TikTok Events API
Help TikTok learn which creative attention became real value
Send qualified events
Push purchases, leads, and custom outcomes back to TikTok.
Connect creative learning
Help optimization learn from outcomes that happen after the click or view.
Strengthen signal durability
Use server-side routing so important events are less dependent on browser execution.
Feedback view
TikTok receives the event your team actually trusts.
The point is not to send every possible event. It is to return the outcomes that should influence learning, reporting, and budget decisions.
Event
CompletePayment
selected outcome
Event source
Server
matching context
Destination
TikTok Events API
server-side delivery
Capture
Outcome recorded
Nitoriq captures the attributed event.
Map
TikTok payload prepared
Event name, value, and identifiers are mapped.
Send
Events API receives feedback
TikTok receives the server-side conversion signal.
From TikTok click to Events API feedback
01
Choose TikTok outcomes
Select purchase, lead, registration, or custom events to send.
02
Map event fields
Prepare event names, values, identifiers, and available user context.
03
Route server-side
Send the conversion payload from Nitoriq to TikTok Events API.
04
Review signal health
Check delivery and mapping before scaling creative decisions.
Turn browser-side gaps into server-side feedback
Creative feedback
Creative learning can include qualified downstream outcomes.
Signal path
Server-side routing gives events another path to TikTok.
Value
Selected events can include value and qualification context.
Ready to launch