Send Snapchat the outcomes that happen after the swipe.
Snapchat signal view
SIGN_UP is prepared for server-side feedback.
Outcome
SIGN_UP
Signal route
Server-side
Value
$38.40
Snap CAPI
server-side delivery
Swipe
tracked
Audience
mapped
Signal
sent
Send the post-swipe result back before the audience read gets stale.
event selected
Nitoriq outcome
signal shaped
Payload prepared
platform learns
Snap CAPI
Give Snapchat more reliable feedback from swipe-driven journeys
Send post-swipe outcomes
Route purchases, leads, signups, or qualified events back to Snapchat.
Support audience learning
Help campaign optimization learn from downstream value, not only delivery signals.
Reduce browser dependence
Use a server-side path for conversion feedback when client-side tracking is thin.
Feedback view
Snapchat receives the event your team actually trusts.
The point is not to send every possible event. It is to return the outcomes that should influence learning, reporting, and budget decisions.
Event
SIGN_UP
selected outcome
Signal route
Server-side
matching context
Destination
Snap CAPI
server-side delivery
Swipe
Traffic attributed
Nitoriq connects the visit to Snapchat context.
Convert
Outcome selected
A qualified event is chosen for feedback.
Learn
Snapchat receives signal
The event is delivered server-side.
From Snapchat traffic to server-side feedback
01
Select Snapchat events
Choose signups, purchases, leads, or custom outcomes.
02
Prepare event context
Map values, identifiers, attribution context, and event names.
03
Send server-side
Route the conversion event from Nitoriq to Snapchat.
04
Review signal quality
Check that events arrive in the form your team intended.
Turn browser-side gaps into server-side feedback
Swipe traffic
Downstream outcomes are sent back into the optimization loop.
Audience learning
Snapchat receives selected qualified server-side events.
Reporting
Feedback events stay aligned with Nitoriq attribution.
Ready to launch