Google Ads conversion feedback

Send qualified conversion signals back to Google Ads.

Route attributed leads, purchases, revenue events, and enhanced conversion context from Nitoriq into Google Ads so bidding can learn from stronger downstream outcomes.

Start free trial View all Conversion APIs

Enhanced conversionsOffline outcomesGCLID contextRevenue signals

Google Ads signal view

Qualified Lead is prepared for server-side feedback.

Delivery ready

Outcome

Qualified Lead

Click ID

GCLID matched

Value

$184.00

ConversionUpload

server-side delivery

Click ID

matched

User data

hashed

Upload

queued

Event mappedPayload readySignal sent

Treat Google Ads feedback like a controlled upload lane.

Select the qualified outcome, preserve click context, attach value, and keep diagnostics visible so Google receives the signal your team intended to send.

event selected

Nitoriq outcome

Attribution context

Qualified Lead

$184.00

signal shaped

Payload prepared

Click ID

GCLID matched

Privacy-safe fields

platform learns

ConversionUpload

Server-side event

Delivery status

Optimization signal

Help Google Ads optimize toward outcomes that happen after the click

Google’s server-side conversion flows are strongest when click identifiers, order IDs, hashed first-party data, and conversion values are mapped cleanly. Nitoriq keeps those signals close to attribution and revenue.

Send

Upload qualified leads

Send CRM-quality or postback-qualified lead events instead of optimizing only on early form submissions.

Match

Support enhanced matching

Use hashed first-party identifiers where appropriate so conversion matching can be more durable.

Learn

Keep revenue attached

Send values with the events that should influence reporting, bidding, and optimization.

Feedback view

Google Ads receives the event your team actually trusts.

The point is not to send every possible event. It is to return the outcomes that should influence learning, reporting, and budget decisions.

Signal ready

Event

Qualified Lead

selected outcome

Click ID

GCLID matched

matching context

Destination

ConversionUpload

server-side delivery

Track

Outcome captured

Nitoriq records the conversion and attribution context.

Prepare

Payload mapped

Identifiers, values, consent, and event action are prepared.

Send

Google receives feedback

The destination receives the qualified server-side event.

From tracked outcome to Google Ads upload

Choose the event, map the identifiers, route the payload, and review delivery so Google Ads receives the conversion signal you intended.

Select the outcome

Choose purchases, qualified leads, revenue events, or other conversion actions to send.

Map identifiers

Attach click IDs, order IDs, values, and privacy-safe customer data where available.

Send server-side

Route the event from Nitoriq into Google Ads using the configured destination.

Inspect delivery

Review event health so teams can fix mapping or eligibility issues faster.

Turn offline outcomes into cleaner ad-platform feedback

The useful shift is simple: important outcomes leave Nitoriq as managed server-side feedback instead of staying trapped in browser-only tracking or disconnected reports.

Signal quality

Google Ads receives downstream outcomes with richer matching context.

Bidding input

Bidding can learn from qualified events and revenue.

Troubleshooting

Delivery and mapping stay closer to the workflow.

Ready to launch

Ready to send better Google Ads conversion feedback?

Connect Google Ads conversion feedback in Nitoriq and give bidding cleaner downstream signals.

Ready When You Are

Start free or book a demo.

Start free trial Book a demo